Why you should try Using Postcards for Marketing

If you’re always on the lookout for unique and creative ways of reaching new audiences and setting yourself apart from your competitors, then you should consider designing some postcards for your business.  Branding yourself using postcards is not a new concept, however, it has seen some renewed interest with those who prefer tapping into retro forms of communication.

The Difference between Brand and Logo

Brands and logos are not one and the same thing.  It is very important to get them both right to have a successful organization.  For many, a logo is a part of company branding.  Let’s take a look at the two elements.

Effective Mailing Management – Direct Mail and Junk Mail

Most organizations use direct mail to reach their customers, but it is very easy to find your direct mail is classed as junk mail instead. You have to find a way to make sure your mailer is read and appreciated by your customers. Here are some things to consider.

Designing a New and Effective Logo

A logo is the visual representation of your business and you need to get it right, whether it is a brand new logo or a revamp on the existing one. Follow these hints and tips to make sure your logo design will convey the right message.

Axxis Media's concepts and involvement with the marketing, launch and growth of Houston's largest DJ competition.

Video and article courtesy of by Dexter Bayack Mega DJ Center’s Last DJ Standing: Houston’s Largest DJ Compet...

Business Card Printing – Efficiently Meeting the Needs of Individuals and Business Organizations


With the perennial importance of business cards as bearers of essential information and prime tools for establishing contacts for individuals and business people alike, business card printing is becoming increasingly important and is developing to meet the enhanced demands for both printing quality and appealing design.

Door Hanger Printing and Marketing for Soaring of Business Profits


To generate repeat business on the contemporary market, the modern business world extensively relies on door hanger printing to acquire effective advertising tools. In the contemporary market, door hanger printing is an efficient manner of direct marketing of products and services, to achieve rewarding impact for small and large businesses. To invite a call to action, printed door hangers can comprise tear off coupons or business cards. 

SXSW 2012 – Print Media Is Equally in the Media Foreground for Powerful Communication of Business Messages


SXSW 2012 Interactive, featuring among the largest digital marketing and media conferences all over the world, with thousands of participants and a not lesser number of sessions, is also a testimony to the strong impact that print media have on this type of events, enabling the showcasing of messages at panels, trade show booths, branded events, meet-ups, etc. by means of attractive, creatively designed supplementing printed materials to aid the successful communication of business messages from the printed materials available.

Perennial and Original Designs in T-shirt Printing

With T-shirt printing, people have acquired new means of expressing themselves and creating their unique styles. Designs for T-shirts printed according to personal preference are numerous, but still a certain trendspotting can be made. The most popular messages communicated thanks to fresh and colorful designs are grouped around several themes. 

Top Tips to Create a Professional Timeless Logo Design

So you want to create a professional timeless logo design and are looking for some great tips to get started?  After you've got some basic graphic design skills you're now ready to learn what makes a great company logo and what aspects will separate it from competing business logos.  First we need to understand what a logo's purpose is.  A logo's printing design is meant to show loyalty, instant recognition, inspire trust and admiration in the company, and give off an implied superiority.  A logo doesn't necessarily have to show what your company does.  For example the Apple logo printing does not show a computer, the Nike swoosh is not an image of a shoe.  Simple logo concepts are sometimes the best thing to go for when you want a timeless memorable piece.  Size of the logo matters though, and so do aspect ratios.  Can your logo printing be noticed even in small sizes?  Like a ballpoint pen or key chain?  Take for the example the Nike Swoosh, it can be noticed even on a small portion of the shirt.

Must knows for any top Graphic Designer

If you want to become a top graphic designer and efficient at printing your work you need to have the design fundamentals down to a science.  You will learn here the 'must knows' for any serious graphic designer or art printing expert.  The basic elements that any graphic designer needs to know starts with understanding color, shape, line, space, scale, value and texture.  These pieces are essential to have at least some understanding about and they make up any graphic design work.  The color of designs impact the mood, while line quality effects setting.  The scale and size of objects effect the design's balance and weight.  Use of white space gives the design some breathing room while texture can bring realism to your design.  When you embark on a graphic design printing piece, you really are making a piece of art.  Keep in mind you are communicating a message directly to the viewer of your design work.

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