The Difference between Brand and Logo

Brands and logos are not one and the same thing.  It is very important to get them both right to have a successful organization.  For many, a logo is a part of company branding.  Let’s take a look at the two elements.

SXSW 2012 – Print Media Is Equally in the Media Foreground for Powerful Communication of Business Messages


SXSW 2012 Interactive, featuring among the largest digital marketing and media conferences all over the world, with thousands of participants and a not lesser number of sessions, is also a testimony to the strong impact that print media have on this type of events, enabling the showcasing of messages at panels, trade show booths, branded events, meet-ups, etc. by means of attractive, creatively designed supplementing printed materials to aid the successful communication of business messages from the printed materials available.