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Brands and logos are not one and the same thing.  It is very important to get them both right to have a successful organization.  For many, a logo is a part of company branding.  Let’s take a look at the two elements.

SXSW 2012 Interactive, featuring among the largest digital marketing and media conferences all over the world, with thousands of participants and a not lesser number of sessions, is also a testimony to the strong impact that print media have on this type of events, enabling the showcasing of messages at panels, trade show booths, branded events, meet-ups, etc. by means of attractive, creatively designed supplementing printed materials to aid the successful communication of business messages from the printed materials available.