Keep in mind that your cards are your first chance to win over your prospective customers. This is your chance to stand out. If you are able to create good cards, your prospects will likely hold on to your cards long after your first meeting. No matter where you meet your customers, this is your chance to make a good impression to them.
Aside from giving your contact details to prospective customers, business cards are also a great form of invitation. Whenever you are holding special events, networking activities, or trade shows, you can use your cards as invitation.
Perhaps when you think of invitations the first thing you think of is a party or wedding. You stereotype invitations to special occasions, so why would a business card serve as a good invitation? Believe it or not, business cards can serve as a great form of invitation. They are not used by a lot of business owners and professionals in announcing their upcoming event and inviting people to such event.
Invitations basically come in all types. If you want to use your cards as invitations, here’s the best way to make them attractive and impressive:
1. If you can ask your customers personally if they will be free to attend your event, do it. After getting their answer, create a card that will serve as their invitation. You can also tell your customers that you will phone them a couple of days before the event to remind them and confirm their attendance.
2. Call everyone in your mailing list which you think will be interested in your event. Ask them if they can squeeze you in their schedule. After getting a yes, arrange the cards that you will send as invitation. Make sure the cards contain all the important details about your event.
3. Ask your previous customers if they can attend your event. Tell them the date and time of the occasion so they can arrange their schedule. After that, send them your cards.
You can consider asking those who send your cards if they can bring someone who they know will also be interested in your event. Make sure to call or send a reminder a few days before the event so your customers won’t forget to free their day for your occasion.
There are plenty of ways to make your business card invitations noticed. Creating attractive cards is actually the easy part. The hard part is getting people to accept your invitation. Make sure to create appealing business card samples so people will be encourage to go to your event. Still, make sure that your cards describe your business and your event at a single glance so your cards will get all the attention you desire.